Don't miss the versatile operator with the exact skill mix this role demands
I care deeply about this problem. Recruitment is broken for so many people. I've watched close friends and partners have terrible experiences that crushed their self-worth. I'm a dynamic generalist who learns fast, thinks from first principles, and thrives with high-performing teams. I've worked in-house at startup brands and agency-side, across a wide range of roles before specializing in CRM and lifecycle marketing. That breadth, combined with managing 40+ D2C brands (£10k/month to £3M/month) and leading teams, makes me perfectly suited for a role that requires product thinking, CS excellence, and operational versatility. Plus, I'm right next door to your office.
How I work
Own the entire customer journey
At Elliot Digital, I managed onboarding, strategy, execution, and ongoing optimization for 40+ brands. I didn't just execute, I owned outcomes. That's exactly what this Founding Operator role needs: someone who can own Jill's post-sale experience end-to-end.
Build systems that scale
I've built operations at an agency, managed a team of 3, and created frameworks for my consultancy. I focus on repeatable processes, not one-off solutions. I build infrastructure that scales as the business grows.
Think from first principles
I approach problems by understanding core unit economics, contribution margins, and what actually drives profitability, not just revenue vanity metrics. Industry leaders have recognized me for "understanding D2C from first principles." I bring this same analytical rigor to everything.
Why I'm the perfect fit
🎯 Product + CS + AM DNA
I've optimized customer journeys (product thinking), managed 40+ client relationships (CS), and owned renewals/upsells (AM). This role requires all three. I've done all three.
⚡ Proven Generalist
From customer service to team leadership to building agency operations. I've done it all. I'm T-shaped: deep in retention marketing, broad enough to jump into whatever the business needs.
🚀 Startup Operator DNA
I'm obsessively entrepreneurial (currently building my own consultancy), but I'm willing to put this on pause for a generational AI startup. I thrive in ambiguity, rapid iteration, and early-stage environments where you have to figure things out. I understand what it takes to operate in zero-to-one mode.
🤖 Daily AI User
I use AI tools daily for efficiency, strategic thinking, and introspection. I've loved mocking up my own AI pages and basic apps lately (though I'm not a strong coder). I understand the power of AI agents and I'm energized by building the future of AI-powered hiring.
📊 Systems Thinker
I don't just solve individual problems. I build processes that scale. From leading a team at an agency to building my consultancy, I create repeatable frameworks.
🎓 Broad D2C Exposure
Working with 40+ brands (£10k/month to £3M/month) across supplements, CPG, and subscriptions gave me pattern recognition across tech stacks, operations, scaling challenges, and what separates winners from losers.